Category Archives: Books

Values in Advertising: A New Ethical and Commercial Approach.

Alfonso Méndiz Noguero. Madrid, IC-Media Net Publicaciones 2010. By Fabrizio Piciarelli "I don't see perfumes and creams, but seduction." This is the direct and illuminating affirmation of a marketing director of a well-known multi-national cosmetic company, with which Professor Alfonso Méndiz Noguero opens his book Values in Advertising: A New Ethical and Commercial Approach. A…
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Choosing a film 2010

Choosing a film 2010 . Armando Fumagalli and Luisa Cotta Ramosino. Ares, Milano 2010 By Enrique Fuster This book, which contains reviews of over 150 Italian films released in theaters in the 2009-10 season, disproves the famous saying that defines a film as "something that is written in two years, shown in theaters for in…
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“If I miss the connection to the Internet I’ll die!”

Avatar. Analisi delle dislocazioni mentali, personalità tecno-mediate, derive autistiche e condotto fuori controllo ( Avatar. Analysis of mental dislocations, techno-mediated personalities, autistic tendencies and out of control behavior). Tonino Cantelmi, Maria Beatrice Toro, Massimo Talli – Magi Edition, Roma 2010 "My Avatar? It's despicable. It’s written this way, without capital letters, and life is a…
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The Spoilt Generation

Aric Sigman. The Spoilt Generation. Why Restoring Authority Will Make Our Children and Society Happier . Piatkus, Londra 2009 British children are the unhappiest in the West, according to a UNICEF study covering 21 of the most industrialized countries. The United States is a runner-up. A study funded by the British government proved that the…
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The origins of a family counseling method spread worldwide

Daniel Arasa. Rafael Pich, pasión por la familia. La orientación familiar, un sueño hecho realidad (“Rafael Pich, Passion for the Family. Family Counseling, A Dream Comes True”), Styria, Barcelona 2010. Daniel Arasa, a journalist and journalism professor at Pompeu Fabra and at Abat Oliva, Universities of Barcelona, traces the history of Family Counseling. He bases…
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Educational Emergency and Reading

Introduction Reading is an unavoidable topic in the summer. The most diverse newspapers and magazines fill their pages with tips on works and authors to occupy the hours of the inactive workday. And rightly so, even beyond the commercial demands that drive such proposals. Our vacations put to the test our interior density, our “interior…
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Family and Media. Family Associations and Communication

Edited by Norberto González Gaitano and José María La Porte. Original Title: Famiglia e media. Associazioni familiari e comunicazione. Edusc, Rome 2011, 13.50 Euro. The second volume of the series Family and Means of Communications has been just published. The series is the fruit of the research project Family and Media, an international initiative carried…
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