Bye Bye Facebook?
Why did Facebook buy WhatsApp? The 19 billion dollar “hit,” which occurred in February, shocked the digital network markets. For the few who may not know, WhatsApp is an application downloaded onto smartphones in order to exchange written and voice messages, as well as to send attachments (photos, videos, etc.) between individuals or groups. It is the more efficient and cost free evolution of text messages.
Yet, perhaps WhatsApp can also be considered the evolution of Facebook itself. Both companies have stated that they will move forward independently of the other, each with their own label, environment and media. Underlying the change however, many spectators see the purchase of WhatsApp as the timely recognition of an evolution that could change many things in only a short period of time.
Many are beginning to whisper: "Facebook is too old." The younger generations are deserting it in favor of more immediate messaging applications, just like WhatsApp. It would be better to make provisions while still on the crest of the wave, by buying one's most dangerous competitor.Read more...