Redazione
Cmedia
(
) is a federation of 17 regional associations of media users and consumers,
which has given new life to old radio and television associations of Spain
listeners. There are about 100,000 members and roughly 500 volunteers.
They successfully work on two fronts: 1. Orienting parents and schools
through a monthly magazine called Contraste, which covers
television programs, films and videogames, and reaches 35,000 readers. 2.
Organizing periodic meetings with professionals in the media field
(producers, scriptwriters, advertisers) to create a climate of
collaboration. The goal is to improve the content quality, in response to
families’ demands. They also have annual ATR-ICmedia winners for best
programs, those that “promote values such as quality, service, the family,
creativity, and credibility”.
The well-maintained website offers information about their activities and
objectives. Perhaps the site could offer old editions of the magazine Contraste in pdf format, or at least a preview of new articles,
which would also help increase its diffusion.
